Kuro Branding Overview

The Kuro branding project focuses on creating a sleek, minimalist identity that reflects the premium quality of the brand’s everyday carry essentials. The design process included crafting a strong visual identity, selecting a refined typography and color palette, and ensuring consistency across all brand materials.

Brand Identity & Logo Development

The Kuro logo was designed with a modern sans-serif typeface, emphasizing simplicity and elegance. The bold typography enhances brand recognition while maintaining a clean, professional look. The monochrome color scheme ensures versatility across different mediums, reinforcing Kuro’s premium and minimalist aesthetic.

Color Palette & Typography

The Kuro logo is designed to be bold, simple, and highly adaptable, ensuring visibility and recognition across different applications. It is prominently displayed on the bag tag, subtly reinforcing brand identity while maintaining a sleek and understated look. The monochromatic color palette further enhances the premium feel, ensuring the brand exudes luxury and minimalism.

Berkeley Old Style gives the brand a classic yet contemporary feel, balancing heritage craftsmanship with modern refinement. Strong letterforms enhance brand recognition, while the minimalist approach ensures a clean and versatile presence across digital and print materials.

Accessibility Considerations

High Contrast Design

The monochrome palette ensures strong contrast, improving readability for all users.

Clear Typography

A modern sans-serif logo and well-spaced type enhance legibility in print and digital formats.

Scalable Branding

The bold, minimalist logo remains clear and accessible across various sizes and materials.